About Vitus Intel
Our Work
At Vitus Intel, we enhance the effectiveness of information services businesses through growth advisory services in areas including strategy, go-to-market, product roadmaps, market evaluation, and leadership coaching
Sample Projects
GTM Strategy
- Redefined Ideal Customer Profile (ICP) based on analysis of new business and renewal data and qualitative customer research
- Restructured sales force into hunter/farmer model
- Revamped pricing model with pricing research, testing and analysis
- Instituted inbound lead generation program through thought leadership and content marketing
- Installed customer success team to increase customer engagement
Product Design and Launch
- Integrated product offering post-acquisition
- Launched new data product for international markets
- Created multi-year platform vision and roadmap for large information services firm
- Designed and launched AI-powered data visualization product
Market Evaluation
- Assessed market size through primary and secondary data collection and modeling
- Recommended strategies for growing market share by identifying drivers of sales and customer needs
- Segmented current and potential customers into meaningful groups based on behavioral and firmographic data
- Analyzed competitive landscape to identify largest threats and crystallized positioning and product strategies
Leadership Coaching
- 1-1 executive coaching including identification of development goals, collecting 360 feedback, developing action plans, and holding executives accountable for progress to goals
- Ran group coaching sessions to build community and drive accountability
- Facilitated groups of senior executives across peer companies to drive shared learning and extract tangible takeaways
Contact Us
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